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Leaders, Innovators and Big Ideas - the Rainforest podcast showcases those who are contributing to and / or supporting the innovation ecosystem in Alberta. Rainforest Alberta is a world-class community of dreamers and doers, connected by a common goal of making Alberta fertile ground for building, developing, and growing innovative ideas into sustainable ventures. https://rainforestab.ca
Episodes

Tuesday Sep 30, 2025
Navigating Challenges: The Realities of Entrepreneurship
Tuesday Sep 30, 2025
Tuesday Sep 30, 2025
In this episode host Rea Hailley continues her series called "five questions and one wild story fempreneurs to watch for". Roxy Querouz, the founder of Morpho Corporation, shares her dynamic journey as a fractional operations supporter for small businesses. Roxy discusses the challenges and rewards of entrepreneurship, emphasizing the financial pressures and need for strategic planning. She highlights the transformational impact her services have on clients, freeing up their time to focus on growth and family. Through candid reflections on her personal and professional experiences, Roxy offers essential insights for fellow entrepreneurs, especially women, to navigate the entrepreneurial landscape with confidence and realism.
Thank you for listening to the Leaders, Innovators and Big Ideas podcast where we showcase fascinating people who are Leaders, Innovators, and have Big Ideas!
Host: Rea Hailley Driven by a deep-seated belief in the power of entrepreneurship, Rea leads New Idea Machine in empowering businesses with innovative digital solutions. Having witnessed the grit and triumph of her parents building a business from scratch, Rea is passionate about enabling significant revenue growth and seamless operations for startups and Small/Medium Businesses, ensuring their dedication translates into tangible success.
Guest: Roxy Querouz is the founder of Morpho Corporation, providing industry-agnostic on-demand operations partnership to established companies, as well as trusted growth advising for early-stage microbusinesses. With almost 30 years of experience in strategy, operations, and communications across Dubai and Vancouver, she helps founders and leadership teams bring clarity, structure, and momentum to their work. Additionally, she holds advisory board and mentorship roles across a variety of organizations and industries. With a talent for cutting through complexity, she offers insights that empower informed decisions.
Show Links:
Show Quotes:
"You don't have to do it alone...I come in as a partner and help them where it's needed."
"It's great and needed for you to keep going...but you also have to be realistic."
"Always be open, always learn, and trust yourself."
Credits...
This Episode Sponsored By: New Idea Machine
Episode Music: Tony Del Degan
Creator & Producer: Al Del Degan

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